About Us

Our story started in late 2019, when Lebanon was uncontrollably slipping into what seemed an infinite loop of chaos and turmoil. Then it did not take much time for the whole planet to be shut down in the mercy of an unmerciful pandemic. We had to adapt. We had to survive. And the most genuine way of survival is going deep to the roots of our inner self and searching for its essence. Then revealing it. That journey of research led us to crafting. We wanted to craft art, original art from natural material. This combined with our family heritage in knitting, as our designer and artisan Christelle has grown up observing our mom's innate gift in weaving our childhood most beautiful and warm clothes, and her skillful agility in braiding glamourous sets of crochets. 

From the simple but plain truth that art is as old as Humanity and will last until the last Human fades away, and artists and artisans acquire our ancestors' heritage, create their own and make it timeless for the generations of tomorrow, Khulood is born. 

Khulood's philosophy was creating handmade wool beanies and scarves that are timeless and at the same time appeal to the contemporary trends. 

In the meantime, the situation in the country did not cease to degrade. Financial crisis was getting more and more suffocating. Khulood suffered as most of her compatriots and as most of them did not lose hope and continued expanding her portfolio to integrate Buhok subdivision for handmade hair accessories. But eventually all of the country hit a dead-end when the planet was recovering in the aftermath of covid. So Khulood had to take a break and reassess. This was 2023.

While life took us a little far away from craftsmanship, the heart could not abandon its passion. During our year-long break, the world did not stop its shifting economies and markets. Commerce changed to become more world-wide and more and more electronic-driven. 

Being aware of this transition, Khulood reshaped itself to become I,Posh the brand at the end of 2024.

We did not lose our integrity. We did not compromise the value of our craft. We simply listened to the voice of modernity, without surrendering the essence of Khulood to the mainstream culture.

I,Posh serves high quality with affordable prices. So now, fashion lovers around the globe have their love closer to their reach.